The payday loan industry sometimes seems impervious to corrective action. These are the companies, Internet-based for the most part, that give individuals who are in dire financial straits a quick infusion of cash. The borrowers agree to pay the loan back in a few weeks for what seems like a modest interest rate. The problem is that the interest rates are not moderate -- annualized, they can exceed 100 percent -- and the lender continues to offer "incentives" for the borrower to take out loan after loan after loan. The result can be a total financial meltdown.